PRODUCT BREAKDOWN:

Rookie Cards:

Young Guns - inserted 1:4

Rookie & Veteran Card Updates:

- MVP Update, Rookie Cards - inserted 1:24
- MVP Update, Regular Cards - inserted 1:12
- O-Pee-Chee Update - inserted 1:20
- O-Pee-Chee Update Rookies - inserted 1:14
- O-Pee-Chee Retro Update - inserted 1:60
- O-Pee-Chee Retro Update Rookies - inserted 1:40
- Victory Update, Rookie Cards - inserted 1:4
- Victory Update, Regular Cards - inserted 1:4
- Victory Update, Rookie Cards, Black parallel - inserted 1:576
- Victory Update, Regular Cards, Black parallel - inserted 1:576

UD Canvas: (combined to deliver 1:6)

- Regular Cards - inserted 1:7
- Young Guns - inserted 1:48
- Canadian World Jrs. - inserted 1:192
- Retired Stars - inserted 1:192

UD's Memorabilia & Signature Cards:

- Rookie Materials - inserted 1:24
- UD Game Jerseys - inserted 1:24
- Rookie Materials Patch - #'d to 25
- UD Game Patch - #'d to 15
- MVP One-on-One Signatures - inserted 1:3,600
- O-Pee-Chee Signatures - inserted 1:1,800
- O-Pee-Chee Team Canada Signatures - inserted 1:1,800
- UD Signatures - inserted 1:480

Die-Cut Acetate Cards: (combined to deliver a case hit!)

- Rookie Breakouts - #'d to 100
- Draft Class - #'d to 10

Hockey Heroes - Highlighting the '60's: (combined to deliver 1:12)

- Hockey Heroes - inserted 1:13
- Hockey Heroes, Header Card - inserted 1:600
- Hockey Heroes, Art Card - inserted 1:600

Regular Set Parallels:

- Exclusives - #'d to 100
- Exclusives Spectrum - #'d to 10

Regular Cards:

- 200 Regular Cards

PRODUCT HIGHLIGHTS:

200 CARD BASE Set:

With many of the best players from the CHL, AHL, International prospects and of course Heroes like Red Kelly, Mike Gartner and Tony Amonte.

Non-Memorabilia Inserts: (1:8 packs**)

Look for 5 great Non Memorabilia Inserts to collect including Calder Cup Champions, Memorial Cup Champions, Tough Customers, Family Ties and Class of 2012!

Authentic Autograph Cards: (1:8 packs**)

Over 125 Autograph cards to collect from the CHL, AHL, International Prospects and an impressive list of Heroes.

Game -Used Memorabilia Cards: (1:8 packs**)

18 packs per box, 9 cards per pack



PRODUCT HIGHLIGHTS:

- Signature Silhouettes: feature ON-CARD AUTOGRAPHS and oversized prime or patch swatches of the NHL's top players!

- Hockey's greatest legends come to Crown Royale Ice Kings, with a newly enhanced design and the first ever Ice Kings ON-CARD autos, limited to just 99 copies or fewer!

- Search for the Crown Jewels, a dazzling one-per-case insert featuring the hobby's hottest stars!

- Look for coveted Patch-enhanced parallels for several sets, including Mythology, All The King's Men, Heirs To The Throne, Royal Lineage and Lords of the NHL, each limited to no more than 25 copies!

- Rookie Silhouettes is back with a larger 20-card checklist, giving your customers a better chance of pulling one of the HOTTEST RCs around!

- Plus, look for 25 Rookie Royalty Signatures (featuring Craig Smith, Matt Frattin, Matt Read and many more), each graced with an ON-CARD autograph!

- And don't miss Rookie Royalty, a limited set that highlights the most recent players to make their NHL debuts!



PRODUCT HIGHLIGHTS:

24 packs per box PLUS 1 bonus pack, 5 cards per pack

Look for (2) Memorabilia Cards, (3) Triple Diamond Rookie Cards, and (1) Quad Diamond Rookie Card per box! Collect 6 Triple Diamonds and 2 Quad Diamonds total!!

Get 1 HOT Ice Premieres Rookie Card per Box, plus 4 Ice Regular Cards!! Look for NEW! Championship Ring Bearers cards!

Look for Parallel Gems - Ruby, Gold & Platinum regular set parallels - #'d to 100, 10 & 1! Grab at least 1 in every box!

PRODUCT BREAKDOWN:

Signature & Memorabilia Cards:

- Black Diamond Quad Jerseys - inserted 1:13
- Black Diamond Quad Jerseys, Onyx Auto // - #'d to 5
- Gemography signature cards - inserted 1:60

Hot Ice Cards:

- Ice Premieres Level 4 - #'d to 1999
- Ice Premieres Level 3 - #'d to 999
- Ice Premieres Level 2 - #'d to 499
- Ice Premieres Level 1 - #'d to 99
-Ice Regular Cards - 4 per box

Cool Black Diamond Inserts:

- (NEW) Championship Ring Bearers - 2010-11 Champions - inserted 1:126
- (NEW) Championship Ring Bearers - All-Time Greats - inserted 1:168
- (NEW) Lustrous Rookies - inserted 1:288
- Hardware Heroes (die-cut PETG card) - #'d to 100

Black Diamond's Great Parallel Cards and Inserts:

- Regular Cards (single, double, triple and quad diamond) - Ruby Parallel - #'d to 100
- Regular Cards (single, double, triple and quad diamond) - Gold Parallel - #'d to 10
- Regular Cards (single, double, triple and quad diamond) - Platinum Parallel - #'d to 1
- Rookie Gems (triple and quad diamond) - Ruby Parallel - #'d to 100
- Rookie Gems (triple and quad diamond) - Gold Parallel - #'d to 10
- Rookie Gems (triple and quad diamond) - Platinum Parallel - #'d to 1

Regular Set:

- 100 Regular Cards - Single Diamond
- 50 Regular Cards - Double Diamonds - inserted 1:4
- 25 Regular Cards - Triple Diamonds - inserted 1:8
- 25 Rookie Gems rookie cards - Triple Diamonds - inserted 1:8
- 25 Regular Cards - Quadruple Diamonds - inserted 1:24
- 25 Rookie Gems rookie cards - Quadruple Diamonds - inserted 1:24



PRODUCT HIGHLIGHTS:
Look for (2) Memorabilia Cards, (4) Rookie Cards, and (6) other Insert Cards per box!

NEW! for 2011/12:

Starting Six Threads: featuring six pieces of game-worn memorabilia

Pinnacle Black - a dynamic one-per-case addition!

BOX BREAK
- 2 Autographs, including at least one hard-signed Freshmen Signatures
- 2 Memorabilia cards
- At least one Mirror parallel and two additional inserts


PRODUCT HIGHLIGHTS

- Last year's most surprising debut was bolstered by the earliest ever auto/mem Rookie Cards in hobby history! This year's release promises more of the same, with more in-pack RCs and NO RC TBDs!

- Certified brings back Freshman Signatures, each adorned with an ON-CARD AUTOGRAPH (falling one per box), along with Freshman Signatures SPs and Freshman Fabrics Signatures (quantity dependent on number of players that debut prior to pack out). The latter group will be #'d to just 499 and feature promising stars such as CODY HODGSON, JOE COLBORNE, BLAKE GEOFFRION and the cream of the 2011-12 RC crop!

- Fabric of the Game Die-Cuts returns with fresh new patterns, including Positions and Nationals (highlighting the home country of all the NHL's hottest stars).

- Look for the return of Hot Boxes, falling one per eight-count inner case, filled with Totally Certified parallels and bonus hits!

- Look for fresh new inserts, including Certified Gold Team, the ultra-limited Stars of the NHL Die-Cuts and Soft Hands, a memorabilia chase set that features game-used glove swatches.

- PLUS! Look for ON-CARD Private Signings autographs, featuring Alex Ovechkin, Don Cherry, Ryan Miller, Felix Potvin and many more!

PRODUCT BREAKDOWN:

Rookie Cards:

-Young Guns - inserted 1:4

UD Canvas: (combined to deliver 1:6)

- Regular Cards - inserted 1:7
- Young Guns - inserted 1:48

UD's Memorabilia & Signature Cards:

- UD Game Jerseys - inserted 1:12
- UD Game Patch - #'d to 15
- Signature Sensations - inserted 1:288

Die-Cut Acetate Cards:

- Clear Cut Honoured Members - #'d to 100
- Clear Cut Foundation - #'d to 25
- Clear Cut Leaders - #'d to 10

Showcasing the World-Wide game: (combined to deliver 1:12)

- All-World Team - inserted 1:13
- All-World Team SP - inserted 1:120

Hockey Heroes - Celebrating the '50's: (combined to deliver 1:12)

- Hockey Heroes - inserted 1:13
- Hockey Heroes, Header Card - inserted 1:600
- Hockey Heroes, Art Card - inserted 1:600

Regular Set Parallels:

- Exclusives - #'d to 100
- Exclusives Spectrum - #'d to 10

Connecting to Video Games:

- EA's Ultimate Team (including SP's) - inserted 1:24

Regular Cards:

- 200 Regular Cards

PRODUCT HIGHLIGHTS:

- A massive 500-card base set, including Season and Playoff Highlights subsets, a 45-card Hot Rookies subset and a very limited Hot Rookies SPs subset, featuring players who make their NHL debuts early in the 2011-12 season!

- Look for fresh inserts such as First Goals, Score B, NHL Shield Die-Cuts, The Franchise Retro and Making an Entrance, bolstering a chase lineup that includes popular returnees like Snow Globes, Net Cams and The Franchise.

- Score also has several surprises bubbling below the surface! Look for ultra-limited cards such as Stanley Cup Champs, Santa Claus SPs and a super-secret insert that we don't dare give away!

- And no other entry-level release offers an autograph program like this: Recollection Collection (featuring hard-signed buyback autos of MARK MESSIER, STEVE YZERMAN, PATRICK ROY, RAY BOURQUE and many more HOF-caliber stars; Hot Rookies Autographs (featuring signed versions of both the base and SP Hot Rookies cards); and Score Signatures featuring dozens of the NHL's top players!

PRODUCT HIGHLIGHTS:
- Regular Card Autograph //'s (1:22)
- Wire Photo Autograph //'s (1:400)
- Parkhurst Masterpieces (# to 10)
- Champ's Fossils & Artifacts (1:1,280)
- Champ's Signatures (1:90)

Box Break: (on average)
- Two Great Hits
- Highlighted by 1-2 Signature Cards
- Five (5) Wire Photos cards (1 multi)
- Two-to-Three (2-3) Renditions cards
- Twenty (20) Champ's Mini cards

Case Break: (on average)
- Ten (10) Renditions B/W cards
- One (1) Fossils & Artifacts OR Champ's Red Ink (SP) Sig (# to 15) OR Parkhurst Masterpiece Sketch (# to 10) OR Wire Photo Multi-Player Autograph card OR Renditions B/W, Color Autograph card


Key Inserts:
Wire Photo Autographs:
- Orr, Gretzky, Messier, Lemieux, Clarke, Beliveau, Lindsay; Howe/Bower, Hull Mikita, Messier/Kurri, Esposito/Orr; Esposito/Bucyk/Orr and more!

Renditions Autographs (Black & White variation):
- Roy, Lafleur, Beliveau, Hull, Howe, Lemieux, Gretzky ... !

Champ's Signatures:
- Orr, Mikita, Brett Hull, Messier, Lemieux, Bossy, Shutt, Bowman, Robitaille, Bucyk, Kurri, Sakic, Regular Card Bower, Neely ... !


PRODUCT BREAKDOWN:

Hard-Signed Parkhurst Autographs:
- Regular Card Autograph cards - inserted 1:22
- Wire Photos, Single Player - inserted 1:400
- Wire Photos, Multi-Player - inserted 1:2,600
- Renditions, Color Photos - inserted 1:800
- Renditions, Black & White Photos - inserted 1:4,000
- Champ's Mini-Signatures - inserted: 1:100
- Champ's Mini-Signatures, Red Ink variation - #'d to 15

Parkhurst Hit:
- Parkhurst Masterpieces (sketches) - #'d to 10

Champ's Mini-Cards: (combined to fall 1 per pack!)
- Regular cards - inserted 1:2
- Regular cards SP's - inserted 1:20
- Green Backs - inserted 1:6
- Green Backs SP's - inserted 1:80
- Parkhurst Backs - inserted 1:171
- Parkhurst Backs SP's - inserted 1:2,560
- Fossils & Artifacts cards - inserted 1:1,280

Regular Cards:
- 100 Regular Cards

PRODUCT HIGHLIGHTS:
- (NEW) Team Canada Sigs (1:432)
- (NEW) Playoff Beard variations (1:25)
- Retro variations (1:1)
- (NEW) '10-11 OPC Rookie Update (1:9)
- Reg. Set Blk. Border Rainbow // (# to 100)

Box Break: (on average)
- 36 Retro variations
- 4 Playoff Beard variations
- 1 In-Action Laminated card
- 4 Rookie Updates ('10-11)
- 1 Rookie Update Retro ('10-11)
- 9 Reg. Set Rainbow parallels

Case Break: (on average)
- 3 O-Pee-Chee Souvenirs (quad jerseys)
- 2 O-Pee-Chee Signatures
- 1 Team Canada Signatures
- 3 Rookie Update Retro Rainbow parallels


Key Inserts:
Playoff Beard Variations:
- Scott Hartnell, Jeff Carter, Roberto Luongo, Patrick Kane, Joe Thornton, George Parros, Kris Versteeg, Martin St. Louis, Tomas Holmstrom, Duncan Keith, Henrik Zetterberg & more!
Marquee Rookie Cards:
- Cody Hodgson, Blake Geoffrion, Alex Stalock, Adam Henrique, Greg Nemisz, Jonathan Blum, Aaron Palushaj & more who recently made their NHL debuts!
O-Pee-Chee Souvenirs:
- Sakic/Roy/Bourque/Forsberg, Chara/Bergeron/Rask/Thomas, Hall/Tavares/Stamkos/Kane, Iginla/Kiprusoff/Bouwmeester/Bourque + others!
Rookie Update Marquee Rookie cards:
- Jacob Markstrom, Tomas Tatar, Mats Zuccarello, Mattias Tedenby, Evgeni Grachev, Ryan McDonagh, Travis Hamonic & more!
Team Canada Signatures:
- Crosby, Stamkos, Duchene, Eberle, Hall, Hodgson, Tavares, Doughty, Marleau, Subban ...
O-Pee-Chee Signatures:
- Ovechkin, C. Stewart, Backes, McCollum, Zuccarello, Tedenby, Markstrom, Hemsky & others!


PRODUCT BREAKDOWN:

Rookie Cards & Legends: (combine to deliver 1 in 2 packs on average!)
- Marquee Rookies (50)
- Marquee Legends (50)

Memorabilia & Signature Cards:
- OPC Souvenirs - inserted 1:144
- OPC Signatures - inserted 1:216
- (NEW) Team Canada Sigs - inserted 1:432

Old-School Insert Cards: (all combine to deliver at 1:5)
- (NEW) Playoff Beard variations
- League Leaders
- Team Leaders
- Trophy Winners

Retro Variations & Parallels:
- Regular Set Retro Variation - inserted 1:1
- Rainbow parallel - inserted 1:4
- Black Border Rainbow parallel - #'d to 100

(NEW) O-Pee-Chee Rookie Update!:
- 2010-11 Rookie Update - inserted 1:9
- 2010-11 Rookie Update Retro - inserted 1:36
- '10-11 Rk. Up. Rtr. Rainbow - inserted 1:144
- '10-11 Rk. Up. Rtr. Blk. Rainbow - #'d to 100

Awesome Photography on Display! (combined 1/box)
- In Action - inserted 1:40
- In Action SP - inserted 1:360

Regular Cards:
- 500 Regular Cards

PRODUCT HIGHLIGHTS:
- (NEW) Rookie Redemption Autos (# to 99)
- (NEW) Fight Strap Duals (# to 10)
- (NEW) Signed Reg. Card Mem. Variations
- (NEW) Patch-Stick Combos!


BOX BREAK: (on average)
- Three Multi-Swatch Memorabilia Cards
- Notably: at least 1 Dual/Triple Player card
- Two Rookie Cards
- Look for Canucks phenom Cody Hodgson!
- One Rookie Redemption Card
- One Autograph cards
- NEW: Signed memorabilia hits in the mix!
- One Regular Set parallel #'d to 99 or less!
- Two Legends/Stars subset cards


PRODUCT BREAKDOWN:

Memorabilia Cards:
- Treasured Swatches, (Jersey-Jersey) Blue - #'d to 135
- Frozen Artifacts, (Jersey-Jersey) Blue - #'d to 135
- Treasured Swatches/Frozen Artifacts, (Jersey-Patch) Green Parallel - #'d to 35
- Treasured Swatches/Frozen Artifacts, (Patch-Stick) Red Parallel - #'d to 10
- Regular Card Materials (Jersey-Jersey) - #'d to 175
- Regular Card Materials (Patch-Jersey), Emerald parallel - #'d to 65
- Regular Card Materials (Patch-Patch), Spectrum parallel - #'d to 15
- Regular Card Materials (Jersey Tag-Patch), Black parallel - #'d to 5
- Regular Card Materials Horizontal (Jersey-Jersey) - #'d to 50
- Regular Card Materials Horizontal (Patch-Jersey), Emerald parallel - #'d to 35
- Regular Card Materials Horizontal (Patch-Patch), Spectrum parallel - #'d to 9
- Regular Card Materials Horizontal (Jersey Tag-Patch), Black parallel - #'d to 2
- Autographed Regular Card Materials (Jersey-Jersey) - #'d to 10
- Autographed Regular Card Materials (Patch-Jersey), Emerald parallel - #'d to 8
- Autographed Regular Card Materials (Patch-Patch), Spectrum parallel - #'d to 3
- Autographed Regular Card Materials (Jersey Tag-Patch), Black parallel - #'d to 1
- Tundra Tandems (dual jerseys) - #'d to 199
- Tundra Tandems (dual patches), Green Parallel - #'d to 50
- Tundra Tandems (dual fight strap), Red Parallel - #'d to 10
- Tundra Tandems (dual tag patch), Black Parallel - #'d to 1
- Tundra Trios (triple jerseys) - #'d to 50
- Tundra Trios (triple jerseys) Blue Parallel - #'d to 149
- Tundra Trios (triple patch) Green Parallel - #'d to 20
- Tundra Trios (triple fight strap) Silver Parallel - #'d to 5
- Tundra Trios (triple tag patches) Gold Parallel - #'d to 1

Rookie Cards:
- Artifacts Rookies - #'d to 999
- Artifacts Rookie Redemption cards - inserted 1:10

Signature Cards:
- Auto-Facts - inserted 1:12

Parallel Cards:
- Regular Cards - Emerald parallel - #'d to 99
- Regular Cards - Spectrum parallel - #'d to 25
- Regular Cards - Black parallel - #'d to 5
- Regular Cards - Black Auto parallel - #'d to 5
- Legends/Stars/Rookie Cards - Emerald parallel - #'d to 99
- Legends/Stars/Rookie Cards - Spectrum parallel - #'d to 25
- Legends/Stars/Rookie Cards - Black parallel - #'d to 5
- Legends/Stars/Rookie Cards - Black Auto parallel - #'d to 5

Regular Cards & Subset:
- Legends/Stars - #'d to 999
- 100 Regular Cards